Sporting a very helpful and kind personality, Saurabh Chhabra always believes in keeping his foot strongly grounded. Confident, successful yet soft-spoken he has over a decade of experience in Digital Marketing. His venture DigiDir is one of the finest Digital Marketing Companies operating from Noida, India.
With Digital Marketing for companies constantly on the rise, theirs is a renowned company with 150 plus successful projects already completed and more in the pipeline. On the milestone achieved by Saurabh, WinningStree decided to talk to the founder to understand the current Digital Marketing strategies and Digidir’s future goals.
“I have learned a lot about Business, SEO, Social Media, Marketing, SEM (PPC), SMM, Google Adwords, Blogging, Content Marketing, etc. I’m putting efforts to create the most brilliant companies around the world. I am already helping many start-ups with their challenges in Digital and growth marketing.”
Tell Us About Your Journey …
“I started with blogging in 2010 when I was in college just to earn some extra bucks. But I didn’t get success in the first 6 months. Still, I kept patience and didn’t leave hope. I kept working and spent my nights blogging after college. Then one of my friends who was getting handsome income from blogging asked me to write for his blog. He offered me 3K INR per month for 80-90 articles in a month. I agreed and started working for him and learned a few more techniques in the process. That is when I started working on my own blog again. Finally, I was able to earn 15K INR in a month from my blog.
Difficulties You Faced …
After the first payment, my blog was penalized by Google because of some Google Updates. But I didn’t give up and started a new blog with that 15K INR savings. I started earning 10K-15K INR again after 3-4 months and after 6 months, my blog got personalized by google.
I checked every possibility of errors in my strategy and started again. In the next 1 year, no blog of mine was penalized. The new blog started. This was the last semester of my college. And soon, I started earning 20-25K INR monthly from blogging and then 1 lakh to 1.5 lakhs monthly.
With practical experience, I wanted to look out for a job. However, I was not confident about my placement. My communication skills were not as per any companies’ requirements or standards. Still, I tried and appeared for interviews. In 98% of the interview rounds, I was not able to clear the first level.
When Opportunity Strikes…
Then one more startup (Bluegape) visited our college campus and the interview process started. The first-round was of “Group discussion” and I was very reluctant to even appear for it. However, the Company’s founder Mr. Sahil Baghla made it compulsory for everyone to speak on a topic during the Group Discussion. Thus, I had no choice but to speak and share my views.
Mr. Baghla noticed me and asked me what I did during free time? I shared every detail of whatever I did in relation to blogging. I was the only person who got shortlisted that day in college placement. And I was offered a salary of 13K INR per month (probation period). I accepted the offer and joined and started giving results.
After some time, I got a good hike in salary. I learned a lot from the challenges I was getting day by day in my first organization. Then I started playing with google and I researched everything related to google algorithms and executed new ideas.
After 1 year of my service, I left Bluegape. Then I joined another startup and worked for 2.2 years for them and got a chance to learn and execute new ideas again.
How Did You Start DigiDir Your Own Digital Startup?
In 2017, I planned to start my own business. But things were not in favor as I had nil savings. So, I had to join a new job in Noida. Parallelly, I got 4 freelance projects. it was tough to manage freelance work with a job. However, I gave it my best shot. My personal life was literally in shatters. I was not getting time for myself because I wanted to perform on each project I was handling with a dream big to start my own company soon.
In April 2018, all my hard work started showing colors. I quit the job and started DigiDir and continued working on freelance projects only. I started DigiDir with only 10K INR savings.
Then some businesses discussed their Digital Marketing challenges with me and asked me to provide Digital Marketing services to them. I started alone and hiring was a big challenge. Finding the right people was always challenging.
Shabbir was my first employee, then more people joined. This is how I entered into Digital Marketing and started my own venture.
I learned everything from Google and the Internet but now I am giving Digital Marketing Consulting and training to students, working professionals, and some business people.
How You Grew From One-Man Army To A Big Team
It was tough at the beginning. I trained one employee. Focused on quality and then other employees joined. People started trusting us and we kept growing. So, right now we are helping lots of businesses with their Digital Marketing challenges in India, Australia, Mauritius, Dubai, Amsterdam, and the USA.
By God’s grace, we have offices in India and also the UAE.
Why Digital Marketing Is A Basic Need For Any Business These Days?
Going digital can lead you through to an enormous audience across the globe. The reach is huge and at the same time, the medium is very cost-effective and hassle-free. Tracking customers and marketing efforts become easier. The customers also develop brand loyalty. They can also leave feedback about the products or services which then maps the customer expectations and satisfaction effectively.
Everyone feels comfortable being online. Customers prefer online more than offline these days. People are pressed for time which is why they don’t have time to search for local stores or even go through traditional marketing mediums. So, businesses to promote themselves better should use the digital mode. We at DigiDir can help with your Digital Marketing needs.
What Are Your Future Plans?
After DigiDir’s first Anniversary, I added Digital Marketing Course and Website Development services in my list. A new branch was also opened in Dubai in March 2020. This was a great achievement to expand internationally and plan to touch base more countries.
I also foresee setting up Digital Marketing Institutes as I see there is a huge need in the market for people to learn Digital Marketing skills. I wish to help them with whatever I know and understand.
Who Inspires You To Become Bigger And Better?
I keep watching motivational and inspiring videos and keep learning and acquiring more skills. This certainly keeps me going. We will reach the tip for sure.
On 25th April 2020, DigiDir celebrated its 2nd Anniversary, and the founder Mr. Saurabh Chhabra has the vision to touch the skies soon. As a first-hand experience, we certainly know he is the Best.
So, Congratulations Winning Purush! You will certainly be there!!