India, 3rd October 2020: Mahatma Gandhi’s 151st birth anniversary would be celebrated across the country today. The father of the nation promoted Khadi the natural fiber cloth for the Swadeshi movement and uniting India. During the pandemic, it emerged as a savior with reusable Khadi masks.
Khadi fabric, also once known as ‘freedom fabric’, is a handwoven natural fiber made with cotton. With progressive times, it has undergone transitions making it a sustainable fashion statement while promoting local weavers and artisans. Once again Khadi unites the people of India in the fight against the pandemic with its reusable masks. Recently, Khadi and Village Industries Commission has supplied over 6 lakh masks during Lockdown. KVIC further aims to go global by exporting the masks to countries like the USA, Dubai, the middle eastern, and several European countries.
This Gandhi Jayanti Equator Advanced Appliances urges people to protect the aesthetic Khadi with their innovative SAREE WASH CYCLE. The 30 min wash and rinse cycle will help to protect the texture of the fabric for sustaining it in the long run. Contributing to protecting the fabric as well as the environment, Equator has designed the machine to help save energy and water consumption by 20%.
With the government declaring wearing masks as mandatory, it is important to protect the fabric for reusing it to create masks. Therefore, people can opt for reusing the Khadi fabric to make face masks as its more sustainable.
The machine comes with a lot of other features that focus on protecting Khadi from dust mites, and other allergens. It comes with an In-built Sanitize cycle that helps kill germs by heating the water at a temperature of 74 degrees Celsius. The anti-microbial treatment technology reduces the growth of bacteria while keeping the clothes safe.
Taking the thought of celebrating the birth anniversary of Mahatma Gandhi, Equator Advanced Appliances urges to protect the aesthetic Khadi fabric with their new SAREE WASH CYCLE. The product is available on the brand’s website and through e-commerce players like Amazon, Flipkart, PaytmMall, etc.