Fashion Is An Ever Evolving Form Of Art Says Vidushi Agarwal

Fashion Is An Ever Evolving Form Of Art Says Vidushi Agarwal

A curious by nature personality who stands up firmly for what she believes in! That is Vidushi for you, who is the founder of Top Notch, which is a buying house in Noida, UP, with an annual turnover of US $10 Million. They specialize in buying and sourcing of high fashion garments for Ladies with a team of talented and young professionals.

Her USP is sourcing right quality fabrics and creating designer garments to meet international quality standards with her esteemed clientele presence largely in USA and UK. Hear her out as she shares her 15 years of rich experience from Merchandiser to Proprietor with fellow WinningStrees!

Shopping At PureSoul

1. Who are you and how are you into what you do? 
I am a fashion designer by profession and I love designing clothes! My profession has become my passion and this is why I am here to serve International Buyers.
2. Tell us about your journey…
I am into the garment line for the last 17 years. From Merchandiser to MD, the journey was not at all easy. A women has to play lots of roles in life and the same goes with me! I am a Daughter /Wife/Mother /Friend and taking care of all the areas wasn’t easy. But with firm determination and with my family’s support my journey became easier.
3. What is the importance of fashion in our lives?
Fashion makes our life colorful and changes our life with the time or according to the time. It makes all of us feel good whenever we follow fashion and trends! 🙂
4. Why did you pursue fashion buying of everything else?
I love my wardrobe full of fashionable clothes, may be this is why I ventured out in Fashion and chose to become a fashion designer!
5. Where do you operate from and how were you able to venture out Internationally?
To be very honest with you , I started my company in 2009 and my base was my home. I have worked in a buying house in the past and have always believed to maintain good relationship on personal and business ground. All my buyers were happy with my work. In 2008, I left my job due to some medical issues and I took almost an year to recover with all my illness and when I restarted looking for Jobs, I didn’t get a good opportunity.
At that moment I thought I will try to open my own Buying house! I got lucky and my friend who is designer in LA, USA supported me and introduced me to her company and here I entered into the international market and till now we are working with each other.
6. How much is the west open to the Indian Fashion Sense or to Indian Designers?
Its good, if you are passionate towards your working! They understand good work and are open to high quality and unique designs.
7. Difficulties you faced when fulfilling your dreams/aspirations…

Just simple way of working is to be grounded and always soft to your people and respect what they are doing for you this is the key to fulfill all your dreams and overcome all your obstacles.

8. That Winning Stree moment…

I love what I Do!! Coming this long with my designs walking the International ramp has been the WinningStree Moment for me.

9. Three words you say to yourself when in front of the mirror…
Blessed, Blessed and Blessed!
10. Winning message to other Strees…
Women can do anything and everything! Never underestimate yourself, if you have talent then please come out and identify your talent and make the most of it!
11. How was it representing India in your recent fashion show?
Oh! that was really WOW, I got goosebumps when I saw my designs on ramp!
12. How is the International Market presently for Fashion Industry?
When it comes to the International arena we have to work really hard to get more and more export business. We also need to ensure timely deliveries and high quality of products to hold the market!
13. Where can you be Reached?
Sky has no limit and I am happy where I am right now, would love to contribute for my society as well by continuing on this path. You can reach me on
With ladies products ranging from skirts, blouses, dresses, shirts, trousers, denims etc. on tie and dye, batik, laces or handmade embroidery, Vidushi is doing some outstanding work. She delivers about 10,000 to 20,000 pieces per month to leading fashion houses and outlets in US and UK. And if that wasn’t enough she also has a great ethic wear collection online under one of her other brands called PureSoul! Do check out some recent collection from her kitty!
All the Best Vidushi!

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Mother of two (Four Legged Golden Retriever called Buddy & human child Vivaan), she feels blessed to have pursued the joys of writing leaving her career as an operations lead with an MNC. Singer, Dancer, Reader, Writer, Thinker, Believer, Day Dreamer, and now Blogger, she is her ever-smiling self always. She also writes for parenting and HR&A related topics for various other websites and dreams to write a book someday.

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