Fashion Plays A Vital Role In The Big Fat Indian Wedding According To Subarna Devendran

Fashion Plays A Vital Role In The Big Fat Indian Wedding According To Subarna Devendran

Fashion has always played a vital role when it comes to weddings. Earlier, brides just wore traditional red sarees for their wedding ceremony. But now the times have changed and so has the fashion trend, the whole wedding revolves around what the bride will wear and what designer should they approach.

Indian weddings are famous across the whole wide world for their larger-than-life appeal, extravagant decor, and gorgeous clothes. With months and even years of planning culminating into a day, it is bound to be a big, fat affair. Subarna Devendran, the Fashion Entrepreneur, is one such Indian Fashion designer with her fashion label ‘SD Couture’ who would certainly make your big day happening.

SD Couture - Big Fat Indian Wedding
SD Couture

Begining of Subarnas’ Journey

Subarna Devendran completed her Science diploma from IITC before graduating from Institute Calligary Milano University in the year 2013. Post her graduation, she started her career in the fashion industry by freelancing for big brands like Siyarams, Raymond, etc along with a few fashion designers.

Bride & Groom - Wedding Attire

In the above picture, it is from the NAVRATAN COLLECTION. Inspired by MOTI on @namratasharma001 the female model is a classic Tussar Patlipallu (half-n-half) Sari with gold checks weaved on plates and thick Kanjivaram borders on pallu and pink brocade blouse with heavy hand embroidery on sleeve. Perfect for the south Indian beauty. On @vaibhavmaurya99 the male model is a thread work sherwani in off white with golden silk highlight, kurta, and chudidar.


Subarna, the women entrepreneur, started her journey when she introduced her first collection “Navaratan” inspired by the different gemstones. She has worked with big brands before starting her label as a fashion stylist. Subarna began designing her collection by using her mother’s sarees and old salwar suits to make outfits for herself. After praises from her family and friends, she started to put together her designs and create her brand.


Subarna Devendran Couture

Subarna started her label “Subarna Devendran Couture” in the year 2017 with a few customs made collections for her family and friends. She also showcased her collections at a few exhibitions. She always finds a different and unique inspiration for her collections, be it a painting, color or gemstones, etc. Subarna specializes in Modern-Ethnic wear for women and men with a blend of contemporary and traditional touch.

Blue & Golden Lehengas | Big Fat Indian Weddings
Blue & Golden Lehngas

Above is Golden and Blue Lehngas styled by @subarnadevendran from the NAVRATAN collection! On the model, @namratasharma001 is a golden lehenga in raw silk and net blouse with delicate gold and copper embellishments and gold tassel sleeve and on @jaspal_kaur_chana is our Neelam inspired lehenga choli set.

Wedding Collection For Bride

“For my wedding collection”, Says Subarna, “I always try to get a traditional inspiration. The collection Navratan Collection was inspired by the 9 different gemstones and how each stone symbolizes a unique meaning to it. For months, we did thorough research on the gemstones and the kind of embroidery we can get out of it. Looking at the latest fashion trends, not every bride chooses to wear a traditional red lehenga or saree on her wedding. Based on this, we created 9 heavy bridal outfits inspired by every different gemstone including emerald, sapphire, etc. to make the wedding day extra special for them.”


“The gemstones used in the outfits are handstitched and mixed up with different types of embroidery. Most of the outfits in this collection are hand-made and created for the perfect occasions of the wedding. The most interesting part of using gemstones as an inspiration is vibrant and unique colors. The bold green color of Emerald brings out a very prestigious look and sets it apart from the regular colors involved in any wedding. The satin ghagra was paired with a bold sequence work blouse with an open back.”

Panna from our NAVRATAN Collection is an Ode to Emerald.

Panna from our NAVRATAN collection is an ode to emerald. Here seen on the female model @namratasharma001 is a raw silk crop blouse with delicate gold work and plain green taffeta and tule skirt. A perfect blend of fusion ethnic wear.


“Since red is a very traditional color, we opted to go for a Ruby influenced piece. Mixing red stones with a heavy zardosi work gave us an idea of making that outfit our showstopper. The red three-piece lehenga weighed around 9kgs with the heavy embroidery and sequence work done. Our main aim of this collection was to give the bride a combination of the latest trend, comfort, and luxury. Mixing western patterns and styles with traditional taste is our main forte with this collection.”

Navratan Red
Rich Maroon Hand-Embroidered Red Velvet Lehenga

Let people see the Real, Imperfect, Flawed, Quirky Wired, Beautiful and Magical person that you are on your big day with this beautifully handcrafted lehenga from the NAVRATAN collection. Rich Maroon Red Velvet with cutdana Resham and Zardosi hand-embroidered with floral motives and scallop facets on the lehenga hem.

Wedding Collection For Groom

“We even designed 3 special outfits for the groom or man, in black, white and silver separate from the whole gemstone collection. Even men need to dress up to match up with their partners’ outfit right? We created three different looks with embroideries like phulkari, zardosi and mirror work. A unique contrast in lightweight sherwani’s with a fusion touch makes for a stylish look, be it the groom or any family member.”

Wedding Collection
A Well-Tailored Suit with Sharp Drape

Neelam the stone of success and domination as seen on @vaibhavmaurya99 – A well-tailored suit with sharp drape detail defines your personality.

Wedding Collection For Man
Lavender Sherwani with Self Resham and Gotta

@vaibhavmaurya99 flaunting a lavender sherwani with self Resham and gotta highlights with Chudidar looking every bit of Rajput.

Traditional Outfit For All

SD Couture’s collections are all single wear and ethnic clothing for Women, Men, and Children (custom made). She (Subarna) prefers her collection to be Indian rooted with a western twist. She also makes custom-made outfits for her customers like Father-Son twinning outfits, etc. Subarna’s first collection Navratan was inspired by ‘Gemstones and how it inspired the taste in people’. What’s more? Each outfit has a lifetime guarantee where the customer can re-design it for a future occasion.

Reach Her Out Here:




Mother of two (Four Legged Golden Retriever called Buddy & human child Vivaan), she feels blessed to have pursued the joys of writing leaving her career as an operations lead with an MNC. Singer, Dancer, Reader, Writer, Thinker, Believer, Day Dreamer, and now Blogger, she is her ever-smiling self always. She also writes for parenting and HR&A related topics for various other websites and dreams to write a book someday.

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